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Les outils du web2.0 et la génération Y : un usage approfondi ou du simple picorage ?

Abstract : “Generation Y” is of great interest for both academics and professionals. For companies, it fits in most of their new employees and new customers. The study of this generation raises questions. The only consensus point lies in the fact that this generation is particularly friendly with web2.0 tools. Thanks to a quantitative study run in a French business school among 1012 students, we show that members of a “Y” cohort, de-spite their great ability to use web2.0 tools, didn’t de-velop a thorough use. Moreover, their attitude towards these tools cannot be considered as perfectly homoge-neous. Managerial and educational consequences are studied.
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  • HAL Id : hal-01755737, version 1

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Bruno Carpentier, Rolande Marciniak, Bernard Quinio. Les outils du web2.0 et la génération Y : un usage approfondi ou du simple picorage ?. Actes du XVIe congrès de l'Association Information et Management, May 2011, Saint-Denis de La Réunion, France. ⟨hal-01755737⟩

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