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Extension de gammes "homme - femme" et impact du marché initial de la marque

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https://hal-univ-paris10.archives-ouvertes.fr/hal-01533333
Contributor : Nathalie Veg-Sala <>
Submitted on : Tuesday, June 6, 2017 - 12:13:40 PM
Last modification on : Tuesday, November 19, 2019 - 9:38:38 AM

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  • HAL Id : hal-01533333, version 1

Citation

Nathalie Veg-Sala. Extension de gammes "homme - femme" et impact du marché initial de la marque. 26ème congrès de l'association française du marketing, May 2010, Le Mans, France. ⟨hal-01533333⟩

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