A semiotic analysis of the extensibility of luxury brands

Nathalie Veg-Sala; Elyette Roux

Conference papers

A semiotic analysis of the extensibility of luxury brands

Nathalie Veg-Sala ^{1, 2} Elyette Roux ^{3, 4}

1 UPN - Université Paris Nanterre

2 CEROS - Centre d'Etudes et de Recherches sur les Organisations et la Stratégie

3 AMU IAE - Institut d'Administration des Entreprises (IAE) - Aix-en-Provence

4 CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille

Keywords : luxury brand extension potential semiotics

Document type :

Conference papers

Domain :

Humanities and Social Sciences / Business administration

Complete list of metadatas

https://hal-univ-paris10.archives-ouvertes.fr/hal-01533706
Contributor : Nathalie Veg-Sala <>
Submitted on : Tuesday, June 6, 2017 - 5:19:37 PM
Last modification on : Tuesday, November 19, 2019 - 9:41:01 AM

A semiotic analysis of the extensibility of luxury brands

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A semiotic analysis of the extensibility of luxury brands

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