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A semiotic analysis of the extensibility of luxury brands

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https://hal-univ-paris10.archives-ouvertes.fr/hal-01533706
Contributor : Nathalie Veg-Sala <>
Submitted on : Tuesday, June 6, 2017 - 5:19:37 PM
Last modification on : Tuesday, November 19, 2019 - 9:41:01 AM

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  • HAL Id : hal-01533706, version 1

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Nathalie Veg-Sala, Elyette Roux. A semiotic analysis of the extensibility of luxury brands. 8th Global Conference of AM's Brand ans Reputation Special Interest Group, Apr 2013, Porto, Portugal. ⟨hal-01533706⟩

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