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Conference papers

A semiotic analysis of the extensibility of luxury brands

Nathalie Veg-Sala 1, 2 Elyette Roux 3, 4
1 UPN - Université Paris Nanterre
2 CEROS - Centre d'Etudes et de Recherches sur les Organisations et la Stratégie
3 AMU IAE - Institut d'Administration des Entreprises (IAE) - Aix-en-Provence
4 CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille
Keywords : luxury brand extension potential semiotics
Document type :
Conference papers
Complete list of metadatas
https://hal-univ-paris10.archives-ouvertes.fr/hal-01533706
Contributor : Nathalie Veg-Sala <>
Submitted on : Tuesday, June 6, 2017 - 5:19:37 PM
Last modification on : Tuesday, November 19, 2019 - 9:41:01 AM

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  • HAL Id : hal-01533706, version 1

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UNIV-PARIS10 | UNIV-AMU | CEROS | CERGAM | UNIV-TLN | UNIV-PARIS-LUMIERES

Citation

Nathalie Veg-Sala, Elyette Roux. A semiotic analysis of the extensibility of luxury brands. 8th Global Conference of AM's Brand ans Reputation Special Interest Group, Apr 2013, Porto, Portugal. ⟨hal-01533706⟩

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