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Conference papers

Branding diversity: Diversity representations in French brands communication

Keywords : Brand diversity
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Conference papers
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https://hal-univ-paris10.archives-ouvertes.fr/hal-01533718
Contributor : Nathalie Veg-Sala <>
Submitted on : Tuesday, June 6, 2017 - 5:25:57 PM
Last modification on : Tuesday, November 19, 2019 - 9:41:02 AM

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  • HAL Id : hal-01533718, version 1

Citation

Simon Nyeck, Max Chauvin, Nathalie Veg-Sala. Branding diversity: Diversity representations in French brands communication. 3rd Annual research conference alliance for research on corporate sustainability, May 2011, Wharton, United States. ⟨hal-01533718⟩

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