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The Internet and communication: how to manage the consistency of luxury brands?

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https://hal-univ-paris10.archives-ouvertes.fr/hal-01533754
Contributor : Nathalie Veg-Sala <>
Submitted on : Tuesday, June 6, 2017 - 5:50:44 PM
Last modification on : Tuesday, November 19, 2019 - 9:42:00 AM

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  • HAL Id : hal-01533754, version 1

Citation

Angy Geerts, Nathalie Veg-Sala. The Internet and communication: how to manage the consistency of luxury brands?. Academy of Marketing Brand, Identity and Reputation SIG: 5th Colloquium, Sep 2009, Cambridge, United Kingdom. ⟨hal-01533754⟩

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