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The impact of brand gender openness on cross-gender extension evaluation

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https://hal-univ-paris10.archives-ouvertes.fr/hal-01533758
Contributor : Nathalie Veg-Sala <>
Submitted on : Tuesday, June 6, 2017 - 5:54:31 PM
Last modification on : Tuesday, November 19, 2019 - 9:41:01 AM

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  • HAL Id : hal-01533758, version 1

Citation

Nathalie Veg-Sala. The impact of brand gender openness on cross-gender extension evaluation. EMAC Conference, May 2009, Nantes, France. ⟨hal-01533758⟩

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