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Conference papers

Brand gender and cross-gender extensions

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Conference papers
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https://hal-univ-paris10.archives-ouvertes.fr/hal-01533769
Contributor : Nathalie Veg-Sala <>
Submitted on : Tuesday, June 6, 2017 - 6:10:59 PM
Last modification on : Tuesday, November 19, 2019 - 9:41:02 AM

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  • HAL Id : hal-01533769, version 1

Citation

Nathalie Veg-Sala, Simon Nyeck. Brand gender and cross-gender extensions. Thought Leaders International Conference on Brand Management, Apr 2007, Birmingham, United Kingdom. ⟨hal-01533769⟩

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