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The brand extension potential in new products categories: The case of luxury brands

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https://hal-univ-paris10.archives-ouvertes.fr/hal-01533775
Contributor : Nathalie Veg-Sala <>
Submitted on : Tuesday, June 6, 2017 - 6:16:21 PM
Last modification on : Tuesday, November 19, 2019 - 9:41:02 AM

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  • HAL Id : hal-01533775, version 1

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Nathalie Veg-Sala. The brand extension potential in new products categories: The case of luxury brands. 3rd Annual Colloquium of the academy of marketing: brand, corporate identy and reputation, Sep 2007, London, United Kingdom. ⟨hal-01533775⟩

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