Cross-gender extension potential of luxury brands: a semiotic analysis

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Nathalie Veg-Sala, Elyette Roux. Cross-gender extension potential of luxury brands: a semiotic analysis. Journal of Brand Management, Palgrave Macmillan, In press, ⟨10.1057/s41262-018-0094-4⟩. ⟨hal-01735487⟩

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