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Cross-gender extension potential of luxury brands: a semiotic analysis

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https://hal-univ-paris10.archives-ouvertes.fr/hal-01735487
Contributor : Nathalie Veg-Sala <>
Submitted on : Friday, March 16, 2018 - 8:29:05 AM
Last modification on : Friday, October 23, 2020 - 5:01:59 PM
Long-term archiving on: : Tuesday, September 11, 2018 - 5:01:29 AM

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Nathalie Veg-Sala, Elyette Roux. Cross-gender extension potential of luxury brands: a semiotic analysis. Journal of Brand Management, Palgrave Macmillan, In press, ⟨10.1057/s41262-018-0094-4⟩. ⟨hal-01735487⟩

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