Ambient cues' congruency is not always necessary When some senses take precedence over the others

Caroline Ardelet 1 Gwenaëlle Briand-Decre 2
1 CEROS - Centre d'Etudes et de Recherches sur les Organisations et la Stratégie
2 GRANEM - Groupe de Recherche Angevin en Economie et Management
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Poster communications
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https://hal-univ-paris10.archives-ouvertes.fr/hal-01738796
Contributor : Caroline Ardelet <>
Submitted on : Tuesday, March 20, 2018 - 5:28:16 PM
Last modification on : Friday, May 10, 2019 - 12:44:02 PM

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  • HAL Id : hal-01738796, version 1

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UNAM | GRANEM | CEROS | UNIV-ANGERS

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Caroline Ardelet, Gwenaëlle Briand-Decre. Ambient cues' congruency is not always necessary When some senses take precedence over the others. 39th European Marketing Association Congrès, Jun 2010, Copenhangen, Denmark. ⟨hal-01738796⟩

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