Skip to Main content Skip to Navigation
Poster communications

Ambient cues' congruency is not always necessary When some senses take precedence over the others

Caroline Ardelet 1 Gwenaëlle Briand-Decre 2
1 CEROS - Centre d'Etudes et de Recherches sur les Organisations et la Stratégie
2 GRANEM - Groupe de Recherche Angevin en Economie et Management
Complete list of metadatas
https://hal-univ-paris10.archives-ouvertes.fr/hal-01738796
Contributor : Caroline Ardelet <>
Submitted on : Tuesday, March 20, 2018 - 5:28:16 PM
Last modification on : Tuesday, November 19, 2019 - 10:07:32 AM

Identifiers

  • HAL Id : hal-01738796, version 1

Collections

UNAM | GRANEM | CEROS | UNIV-PARIS10 | UNIV-ANGERS | UNIV-PARIS-LUMIERES

Citation

Caroline Ardelet, Gwenaëlle Briand-Decre. Ambient cues' congruency is not always necessary When some senses take precedence over the others. 39th European Marketing Association Congrès, Jun 2010, Copenhangen, Denmark. ⟨hal-01738796⟩

Export

BibTeX TEI DC DCterms EndNote

Share

Metrics

Record views

70