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Interruptions in selling and justification by salespeople: How to limit the negative impact of cold calls in the selling process ?

Arndt Aaron Béatrice Siadou-Martin Fanny Poujol 1
1 CEROS - Centre d'Etudes et de Recherches sur les Organisations et la Stratégie
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https://hal-univ-paris10.archives-ouvertes.fr/hal-01756990
Contributor : Administrateur Hal Nanterre <>
Submitted on : Tuesday, April 3, 2018 - 11:40:26 AM
Last modification on : Tuesday, November 19, 2019 - 9:33:58 AM

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  • HAL Id : hal-01756990, version 1

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CEROS | UNIV-PARIS10 | UNIV-PARIS-LUMIERES

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Arndt Aaron, Béatrice Siadou-Martin, Fanny Poujol. Interruptions in selling and justification by salespeople: How to limit the negative impact of cold calls in the selling process ?. Academy of Marketing Science Conference, May 2018, New-Orleans, United States. ⟨hal-01756990⟩

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