Interruptions in selling and justification by salespeople: How to limit the negative impact of cold calls in the selling process ?

Arndt Aaron Béatrice Siadou-Martin Fanny Poujol 1
1 CEROS - Centre d'Etudes et de Recherches sur les Organisations et la Stratégie
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Conference papers
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https://hal-univ-paris10.archives-ouvertes.fr/hal-01756990
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Submitted on : Tuesday, April 3, 2018 - 11:40:26 AM
Last modification on : Monday, October 15, 2018 - 2:12:01 PM

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Arndt Aaron, Béatrice Siadou-Martin, Fanny Poujol. Interruptions in selling and justification by salespeople: How to limit the negative impact of cold calls in the selling process ?. Academy of Marketing Science Conference, May 2018, New-Orleans, United States. ⟨hal-01756990⟩

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