"Big Store Design" and Marketing Effects : Non-Western, New-Build Shopping Malls and Implications for the Re-Enchantment of Consumption

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Submitted on : Monday, May 28, 2018 - 9:50:02 AM
Last modification on : Wednesday, July 4, 2018 - 11:14:10 PM

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Graham H. Roberts. "Big Store Design" and Marketing Effects : Non-Western, New-Build Shopping Malls and Implications for the Re-Enchantment of Consumption. McIntyre, Charles and Melewar, T. C. and Dennis, Charles. Multi-Channel Marketing, Branding and Retail Design: New Challenges and Opportunities, Emerald, pp.135-161, 2016, 978-1-78635-456-3. ⟨hal-01800903⟩

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