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Harcèlement olfactif et parfums “corporels” au Japon. La revanche des mal-aimés

Abstract : In Japan, four companies produce perfumes that are not designed for humans but for objects sold as sentimental and/or sexual partners. These perfumes started to appear on the adult toys market less than 10 years ago. Their success has been so tremendous that the product range now exceeds one hundred available items, encompassing various kinds such as the “love lubricant” which imitates the “secretions of an unmarried lady” (o-jô-sama no ai-eki no nyoi tsuki rabu roshion, お嬢様の愛 液 匂い付きラブローション) to the “essence of stained pants” (pantsu no shimi eki, パンツのシミ 液). Some sprays are specifically targeted to the upper part of the doll’s body, as opposed to the lower part of her body, increasing what the sale pitches call the “realism effect” of a erotic scenario. Some other – focusing on more specific areas such as the head, breasts, armpits, feet, genital openings – allow to inhale sometimes her hair odour, sometimes the “delicious and tender” scent of human breast milk. With thoroughness, some makers create perfumes intended for the sextoys’ clothes: there are, therefore, a large choice of perfumes for school uniforms, T-back panties, pink satin panties or white cotton panties, each containing a number of subcategories of perfumes whose fragrance has been modified in accordance with the personality of the fictitious woman who wears it... The next question is what does these products really smell. Given that Japan is, amongst the rich countries, the one with the lowest perfume’s consumption, this research aims to understand the value ascribed to smells in a culture where smells are hunt down and stigmatized. Under what conditions are perfumes acceptable in Japan? What criteria are applied to design these perfumes?
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Submitted on : Tuesday, March 31, 2020 - 4:57:53 PM
Last modification on : Monday, December 28, 2020 - 3:05:15 AM


  • HAL Id : hal-02526637, version 1


Agnès Giard. Harcèlement olfactif et parfums “corporels” au Japon. La revanche des mal-aimés. À vue de nez. Odorat et communication, CNRS éditions, pp.187--198, 2019, 978-2-271-12602-3. ⟨hal-02526637⟩



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