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L’amour d’air au Japon. Rituels de rencontre avec des voix venues d’ailleurs

Abstract : In Japan, affective surrogates proliferate in various forms such as digital lovers, downloadable boyfriends or interactive spouses programmed to mimic attitudes and expressions of love on handheld’s screens (smartphone or wireless console). The attachment to these fictitious characters is called Air love (ea ren’ai) and humorously refers to Air guitar, which is quite revealing of the male and female users’ strategies. Turning these devices into tools to express their dissatisfaction of a world dubbed « 3D » (sanjigen), i.e. « real », the users imbue affective surrogates with an otherworldly feeling. The Air love practice is, in fact, part of an interaction dynamic with the « invisible ». It consists in summoning a presence, by turning the rituals of romance into a highly codified scenography pointing to what the users themselves label “the escape from reality”.
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https://hal-univ-paris10.archives-ouvertes.fr/hal-02526643
Contributor : Antoine Dauphragne <>
Submitted on : Tuesday, March 31, 2020 - 4:58:00 PM
Last modification on : Saturday, December 26, 2020 - 3:05:13 AM

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Agnès Giard. L’amour d’air au Japon. Rituels de rencontre avec des voix venues d’ailleurs. Gradhiva : revue d'histoire et d'archives de l'anthropologie , Musée du quai Branly, 2019, Estrangemental, pp.116--139. ⟨10.4000/gradhiva.4082⟩. ⟨hal-02526643⟩

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